About PureLoad Software

PureLoad Software is a Swedish company headquartered in Stockholm, Sweden with sales and support offices in US, Canada and Sweden.

PureLoad Software Group AB (PSG) was founded in 1998 as a privately held company dedicated to developing and selling load test software products.

PureLoad Software Inc. is a privately held company owned by PSG. PureLoad Software Inc. was created in 2009 to support and market load testing products to the American markets.

PureLoad Software Canada Inc. is a privately held company owned by PSG. PureLoad Software Canada Inc. was created in 2014 to support and market load testing products to the Canadian market.

PureLoad Software AB is a privately held company owned by PSG. PureLoad Software AB was created in 2012 to support and market load testing products to the European and Asian markets.

Our core business is providing Performance Test Solutions that are simple to build, learn, and maintain. Our products are built and proven for highly intensive traffic demands using a distributed and platform independent solution based on Java.
We have cutting edge competence and broad experience in application traffic simulation and Java based solutions.

The PureLoad Team

The majority of the PureLoad team has worked with us since start.


Chief Technology Officer - Michael Rohdin

Michael Rohdin is the CTO and co-founder of PureLoad Software with previous senior development experience at Ericsson and Sun Microsystems. Since start Michael has been involved in both product development and direct customer engagements - focusing on tools and solutions for performance test of IP-based systems. Michael has experience putting performance test solutions together for R&D and assisting with test. On a strategic level, he has introduced valuable solutions for performance benchmarking, performance SLA measurements and tuning/dimensioning of IP-based network solutions.


Chairman of the Board - Henrik Holm

Henrik Holm is an IT Industry serial entrepreneur. Henrik founded ProAct IT Group 1994 and took it public 1997. Henrik has CEO and Board level experience from several Swedish public and privately held companies mostly within IT and Financial industries.
Henrik is Chairman of PureLoad since 2002.


CEO PureLoad Software AB - Ulf Lindstaf

Ulf Lindstaf is the CEO of PureLoad Software. Ulf has mostly been managing organisations dealing with software development within telecom and internet applications. Ulf has a specialty in processes and test tools development. Ulf joined the PureLoad team in 2012.