PureLoad Privacy Policy


PureLoad Software Group AB only collects personal data when it is needed to conduct our core business of developing, selling, and supporting software and related services. We do not sell personal data or share it for any other purposes than stated above.

As of May 25, 2018, we are bound by GDPR, the EU data protection directive that is law in all EU countries. This privacy policy describes how PureLoad complies with GDPR.


PureLoad Software Group AB (”PureLoad Software”, ”we”, ”our”, ”us”, “vendor”) is a Sweden based company that develops, markets and supports software. All local marketing and sales of our products for the different markets are made through any of the subsidiary companies in Sweden, Canada or US.

PureLoad and PureTest are products of PureLoad Software Group AB and is used for functional or performance verification of IP based server application primary within the telecommunication segments. PureTest exists in a free version and a commercial software while PureLoad only exists as commercial software. Our commercial software are licensed, not sold, and the customer needs to renew the license annually to get access to new version. In the case of lapsed renewal, the customer has a perpetual license to keep using the software in the latest version it has received.

Types and Reasons for Data Collection

PureLoad Software Group AB is a B2B company, hence the vast majority of our customers are companies and institutions. However, when you register for download of a product, purchase licenses, register a bug, open a support ticket, some personal information is required and stored. Any data you have voluntarily submitted in communication with PureLoad Software Group AB, including but not limited to bug reports, support ticket and general inquiries will also be stored. 

The information is used for the following primary purposes:

  • To help us create web site content most relevant to you
  • To give you introductory information about a product being downloaded and related services offered by PureLoad Software Group AB
  • To alert you to product upgrades, special offers, updated information and other new services from PureLoad Software Group AB
  • To manage commercial software licenses
  • To manage temporary evaluation licenses
  • For invoicing and financial records
  • To help us provide relevant product support

Legal Basis for Data Collection and Storage

The legal basis for PureLoad Software Group AB collecting and storing data falls into one or more of three categories:

  • Performance of contract (if we have an agreement with you personally)
  • Legal obligation
  • Legitimate interest (if we have an agreement with the entity you are representing)

We only communicate with users on matters closely related to their use of our software and services and PureLoad Software do ask for consent to send you information upon registration when downloading our products the first time.

Data Retention

A PureLoad license needs to be renewed annually to provide access to new versions. If a customer fails to renew, the customer still has a perpetual license to use their then current version of the software. PureLoad Software Group AB, at its discretion, may allow customers with lapsed licenses to renew without back charges to get back to accessing the latest versions.

This means that license data, financial records and related material is kept indefinitely, unless a customer voluntarily cedes its perpetual license and deletes all copies of PureLoad and confirm this in writing. After receiving such written notice, PureLoad Software Group AB will delete all data pertaining to the customer and it users and contact persons.

Data not related to licenses, financial records, and support history will be purged no later than 10 years after collection

If at any time you wish to be removed from our database, simply send an email with the subject "remove" to info@pureload.com and we will promptly cancel records that are not needed for license management. If you want us to delete information on your contact person, please substitute a new contact person with relevant contact information.

Web Site Traffic and Analysis

PureLoad Software gathers and analyzes information from our users’ routine use of the web site. We use this information to monitor what areas of the site are most active, and to help focus our continuing development efforts.

Use of Web Browser 'Cookies'

Cookies are used at the PureLoad Softwares web for maintaining of sessions only. Sensitive information, such as telephone numbers, passwords, and credit card numbers are never stored in cookies.


PureLoad Software group AB is concerned with the security of the personal data which we have collected and has put in place measures to prevent unauthorized access to that information.

When we use cloud services to conduct our business, we either use vendors that are based in EU and store and process data in EU, or vendors based in USA that participate in and comply with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks and the Privacy Shield Principles regarding the collection, use, and retention of information.

If you buy PureLoad or PureTest licenses online, you do it from our web shop run by Germany based Cleverbridge. Cleverbridge acts as a reseller and are, in themselves, a GDPR-compliant data controller in GDPR terminology (as opposed to cloud services that are data processors required to report to PureLoad Software Group AB, also a data controller). When customer data is communicated between Cleverbridge and PureLoad Software Group AB, it is protected by TLS encryption.

Changes to this policy

This Privacy Policy is current as of the date set forth above. We may change this Privacy Policy from time to time. We will post any changes to this Privacy Policy on our website. If we make any changes to this Privacy Policy that materially affect our practices with regards to the personal information we have previously collected from you, we will notice you by e-mail.

Your rights as registered

You have the right to:

  • Request information about which of your Personal Data we process and you can request a copy of these;
  • Have incorrect Personal Data rectified and you can under certain circumstances have your Personal Data erased;
  • Oppose against certain processing of your Personal Data and request that the processing is restricted;
  • Have your Personal Data transferred to another controller (right to data portability); and
  • If you are unsatisfied with our processing of your Personal Data, report our processing to the Swedish Data Protection Authority, who is the supervising authority.

You may at any time obtain, erase or restrict the processing of your Personal Data. Please notice that if we restrict the processing of or erase your Personal Data we might not be able to provide the license to you.
If you have any questions regarding the Privacy Policy or any other questions regarding our processing, please feel free to contact us using the contact form.

Visiting & Mailing Address

PureLoad Software Group AB
Vasagatan 36 4tr
S-111 20 Stockholm, Sweden
Phone: +46 8 55602760
Web: http://www.pureload.com
Sales: sales@pureload.com
Support: support@pureload.com